Privacy Policy

Last Updated: January 2026

Shelley's Supply ("we," "us," "our," or "Company") operates the website shelleysupply.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. By accessing and using shelleysupply.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, and other information you voluntarily provide when contacting us or subscribing to our services.
Technical Data: IP address, browser type, operating system, and internet service provider.
Usage Data: Pages visited, time spent on pages, links clicked, and referral sources.
Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar tracking mechanisms (see Cookie Policy below).

Note: We do not collect or store personal identification documents or payment information directly. Third-party casinos you access through our affiliate links collect their own data in accordance with their privacy policies.

How We Use Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Site and user experience.
To conduct analytics and understand how visitors interact with our content.
To track affiliate conversions and manage our affiliate marketing programs.
To send marketing communications, newsletters, and promotional content (where you have consented).
To comply with legal obligations and enforce our Terms of Service.
To prevent fraud and protect the security of our Site.

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on shelleysupply.co.uk. Types of cookies we may use include:

Essential Cookies: Required for Site functionality (e.g., session management).
Analytics Cookies: Help us understand Site usage patterns and visitor behaviour.
Affiliate Tracking Cookies: Used to attribute conversions and track referrals to third-party casinos.
Marketing Cookies: Enable personalised advertising and remarketing.

You may opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. However, disabling certain cookies may affect Site functionality. For more information, visit aboutcookies.org.

Third-Party Links

The Site contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, security, or content of these external sites. Each casino and affiliate partner maintains its own privacy policy and data handling practices.

When you click links to third-party casinos, you leave shelleysupply.co.uk and enter their domain. We strongly recommend reviewing their privacy policies before providing personal or financial information. Shelley's Supply does not control, endorse, or assume liability for third-party privacy practices.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete data.
Right to Erasure: You may request deletion of your data (subject to legal obligations).
Right to Restrict Processing: You may request that we limit how we use your data.
Right to Data Portability: You may request your data in a structured, machine-readable format.
Right to Object: You may object to marketing communications or profiling.
Right to Lodge a Complaint: You may file a complaint with the UK Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

For users outside the UK/EU, applicable privacy laws (such as CCPA for California residents) may grant additional rights. Please contact us for jurisdiction-specific information.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

Personal contact information: Retained for up to 2 years unless you request deletion.
Analytics and usage data: Typically retained for 12 months.
Cookie data: Retained according to individual cookie expiration settings (typically 6-24 months).
Affiliate tracking data: Retained as required for commission settlement and fraud prevention (typically 90 days to 2 years).

You may request deletion of your data at any time by contacting us.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: privacy@shelleysupply.co.uk

We will respond to your enquiry within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date above.